Running a business these days requires making the best decisions quicker with fewer resources-money, people and time-while innovating for the future.  Business leaders want their companies connected to what matters ... to their customers, to their business practices and to each other. Internally- and externally-facing websites are a superb strategic answer now as necessary as bricks-and-mortar, especially for the growing base of Internet users.

If you fear the following, you are not paranoid, you are awake!

• The technology is complicated and applications change as quickly as fashions.
• Large, global businesses are shackled to legacy systems that defy easy use or capitalized replacement.
• A customer-facing website risks exposing the company or a department's "resume" as outdated, inferior, uncompetitive-or all three.
• It takes an army of IT pros to build, maintain and trouble-shoot a "great" website.

Today, all businesses, in all sizes must succeed in the connected world to be competitive, visible and viable. In the past business owners faced a dangerous choice:  pay through the nose for outside-developed fully customized solutions, or save the money and live with an off-the-shelf cookie cutter compromise solution.  Interactive Knowledge Solutions knows how to use a large company's existing tool sets or apply our own solutions to small and medium-sized companies to alleviate the paranoia.

We have experienced with real-world customers that the Simple, Smart and Sustainable approach delivers results, because when the business folks understand the technology and processes, they constantly come up with amazing new ways to get the job done.  The time has arrived where digital, online technology lets them "drive the car" without needing to be a mechanic to work it.

That is the bottom line for connecting with the world through the web. Do you want to tune the hotrod or lay rubber?  Do you want to build your own mpeg music player or dance to the music?  Do you want to be your own IT department or focus on your business? Interactive Knowledge Solutions is a new-generation solutions provider that is familiar and comfortable with both business and technology. We know how to bring software applications, market processes and a company's culture together and put it to work for people.

Keep it simple.
Power unleashes when business people and their objectives are the "drivers" of their own online solutions.  Things happen and happen fast when the practitioners themselves can manage their own knowledge, especially when competitive demands require acceleration. But it's only possible if the technology is transparent to make the collaboration easy. Simple is everything.

Similarly, a business website meant for customers must be intuitive to the visitor. Easy. Natural. The customer focuses on the business and the technology enables the business. 
 
Build it smart.
A site is "smart" when it provides useful tools-specifically and only as needed-and learns as its being used. Leading business websites now offer private virtual spaces for multimedia galleries, for sharing files and images and to encourage customer chats or candid collaboration.

Smart is not just site data, but information in context; knowing who is visiting the site, where they're pausing, what's connecting for them as a way to learn from visitor interactions and initiate product and service direction. 

Smart is also collaborative. Social media (Web 2.0, Enterprise 2.0) such as blogs, wikis, rating systems, forums, private messaging, and so on offer powerful new ways to listen in. These tools incorporated with the right process makes your site the gathering place for conversations and a rich source of information.

The world has changed.   Highly interactive web culture is stepchange different.   Your customers may have grown up in the old paradigm of just passively watching TV.  But now they are hooked on the mass participation model.  They step up and create their own YouTube videos instead.   The customer has a degree of freedom and smarts previously thought impossible, or at least unrealistic.   Now it is the leading edge of business internet.

Make it sustainable.
Business managers and owners want websites that they and their business associates can manage, update and change. What was once "user interface" (how the page looked and worked) has become "user dynamic" with site features that they control without depending on an IT staff to manage it.  It's a business wiki or My Space on steroids, honed to professional edge.

This makes a site flexible to respond to anyone authorized-sales, production, research, marketing, across the business. And it gives people the wonder of online interaction and automation without the hassle of technological mastery. So everyone can drive instead of messing around in the garage.
 
Simple, smart and sustainable solutions help make connections that matter.  This was a lesson learned in our history that is now fundamental to our success for delivering application and business process solutions that respond to an unforgiving, brutally competitive, fast-moving marketplace.  We can put you in the driver's seat with game-changing technologies and processes that support business best practices to advance your competitive edge. Simple. Smart. Sustainable. Successful.